Five lessons learnt that can help your start-up to succeed

start-up to succeed

Starting out in business for yourself can be a daunting prospect. After all, many start-ups fail in a relatively short time period. According to research by Statistic Brain, 50% of all companies formed in the US fail after just five years. But, this does not mean that your business has to be one of them.

Planning forms a big part of being successful as a start-up. You need to create a realistic budget, secure financing and ensure that your business is registered and compliant with regulations. This process can be complicated and it can be useful to get help from professionals such as . Once you have the ground work in place, you can start to build your business. One of the most important things to remember is that you should learn from your mistakes along the way.

If something does not work do it differently next time

If you are new to the world of business, it’s highly likely that you will take certain actions that do not work to your advantage. You may order too much stock, or go off on a tangent with your marketing campaign. Most mistakes are only seriously damaging if you do not learn to act differently as a result. For instance, you should use analytics to measure the success of your marketing and take action to address any negative results.

Keep innovating

Few people are lucky enough to have an array of ideas that result in the production of successful products. Unless you are a modern day Benjamin Franklin, there is a good chance that your innovations may not succeed. This does not mean that you should give up. You should critically analyse what went wrong and begin work on your next project.

Be realistic and transparent

Many small businesses get caught out by making promises they cannot meet. This is a lesson that you can learn before you make the mistake; stick to realistic promises and be honest about what you can achieve. In reality, even if you promise yourself you will do this, it’s still possible to be over optimistic. This is usually not too damaging unless you continue to make commitments that you cannot fulfil.

Move on when the time is right

Just because you have faith in a product, does not mean that it will succeed. In business it’s usually best to let your head rule your heart. There is a difference between giving a product chance to take off and keeping going with a loss making product just to try and prove your instincts were right. Knowing when to move on to new ideas can be the difference between success and failure for a start-up.

Develop a thick skin

There is no doubt that it can be difficult to take criticism when you first start out in business; even if it’s constructive. The truth is that you can learn from most criticism, and use it to make your business stronger. It’s important to remember that comments made about your business are not normally directed at you as a person, and should not be taken in that way.

Creating a successful start-up uses up a lot of effort and can test your patience and your willpower. But, if you are successful you get a massive sense of accomplishment. One of the best ways of succeeding is to learn from the mistakes you make, and use this knowledge to inform your future decisions.

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