What is a business coach and what do they do?

Over the last few decades, businesses have changed the way they interact with customers to improve their reputation and increase sales. Customer suggestions and ideas are taken more into account to improve customer satisfaction. Some companies even go the extra mile by hiring business coaches. But what exactly is a business coach?

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A business coach is someone who can assist and guide the company owner in running a business by helping them have a clear vision of their business model and how it can fit around their personal goals. However, coaching can sometimes be confused with mentoring, but the biggest difference is that a mentor concentrates on advising while a coach can help with goal planning and achieving.

Business coaches can help the business owner draw up a plan of their goals and where they want their business to be in the future, and then figure out what the best steps are that they need to take to achieve those goals. The coach can meet the owner on a weekly or monthly basis to help the owner keep track of their targets and go over the progress made.

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A lot of business coaches have years of experience under their belt so they understand which individual steps can help a company thrive, sorting out short term tasks to long term objectives.

One of the most important aspects of business coaching is accountability. Coaching is dissimilar to consultancy, as consultants are hired to do the work, whereas a coach is hired to help the owner focus on the important goals and end result.

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