Your brand identity is one of the most important things you’ll ever create for your business. Fortunately, the owners of some of the world’s most iconic brands have plenty of advice for ailing start-ups.
Steve Jobs: Tell a Compelling Story
Steve Jobs’ approach to branding is as relevant today as it was when he launched his brand. He prioritised values over features, but he also told compelling stories. Apple’s video, “Here’s to the Crazy Ones”, is still attracting views decades later.
Drew Houston: Know Your Product
DropBox failed in its early years. It was only when founder, Drew Houston, defined his own product properly that he began seeing the billions roll in. A brand strategy agency like reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/ will help you develop clarity about your product’s purpose.
Larry Page: Corporate Branding Is Over
Google is rearranging its business under the brand Alphabet. Each niche will have its own brand identity. The tech giant’s chief brand strategy officer explains that corporate branding is becoming too impersonal. Sometimes, a parent brand grows out of its user base.
LVMH: Establish Your Presence
Louis Vuitton’s marketing team works hard at injecting the brand into global events, celebrity endorsements and important occasions. Small businesses might not have the funds to brand via the Oscars or World Cup, but they can certainly follow Vuitton’s example on a smaller scale.
The biggest brand titans in the world became legendary by appealing to emotion. Modern consumers are suffering under the weight of information overload, so you need to establish an identity that truly sings.
