As a new tech firm, there is plenty you need to consider from a PR perspective to successfully launch your brand. Let’s look at some key pointers.
Make your messaging credible
It is vital to have credibility in the market you are launching in. Media publications want to hear messaging from named leaders who have a clear voice and relevant experience. Give journalists credible proof points through localised research or customer stories. Even the most exciting new products won’t be covered if spokespeople are not available to interview or the basics are not in place. A tech PR agency Bristol, such as https://headonpr.co.uk/tech-pr-agency-near-me/bristol, can help.
Align your story to customer needs
Pitch your new offer with context and explain how it solves a problem for your customers rather than creating exciting new tech for the sake of it. Be clear about which problems you are solving, with the right statistics and endorsements, and position your offer accordingly. Make it easy for media publications to run your story.
Be consistent with PR
PR is an ongoing activity that you need to treat consistently, not as a one-off piece with a launch event and a press release. Take time to build your network, audience, and media relationships with regular news, engagement, and insight. You don’t need to run huge campaigns, but be intentional.
Find the right partner
A good tech PR agency in Bristol can also make your route to PR success far easier by leveraging its expertise and offering fast-track access to established networks and successful relationships.
