Picking the ideal paper finish will either break or make your printed materials. Knowing where gloss and matt differ from one another helps you pick the right option for your job.
Gloss Finish: Bold and Eye-Catching
Gloss paper has a reflective surface – it’s shiny, and the colour appears vibrant while text or graphics remain sharp. It is ideal for a material with heavy pictures, such as product catalogues, promotional flyers and magazine covers. The high-shine finish gives an expensive feel and will catch the eye from across a room. For Gloucester Printers, contact https://bizstationery.co.uk/services/print-shop/
Yet gloss is a poor material for writing on/ shows fingerprints like crazy. The text could become even less legible when light is reflected by the reflective surface.
Matt Finish: Sophisticated and Readable
The flat and smooth surface of matt paper is soothing to the eye. Great for brochures, reports and business stationery, when a slightly reduced page count is acceptable.
Matt -: Good for writing on, ideal purpose would be forms pads and any material with written notes. It will help keep your materials looking nice for longer.
Making Your Choice
Consider your content and purpose. Gloss provides a vivid impact to image-heavy marketing materials and matt imparts higher readability for corporate documents, educational ones etc.
Part of the problem is budget — gloss costs a little more because it entails an additional coating stage.
It is possible to receive sample copies of a print in both finishes from your printing service, giving you the chance to get an idea and feel for how each finish will be before ordering your full scale run.
