In more recent times the corporate event landscape has seen huge changes, giving birth to yet another wonder; hybrid events as an ideal choice for contemporary businesses. This is where hybrid comes into play and allows companies to use both physical as well as a digital element in order to get the best of both worlds.
Hybrid events offer unparalleled flexibility. Attendees out of the geographical range can participate (in-person audience included) without spending on travel, as well remote attendance removes the time needed to be present in person and offers global participation. Simply having both a video and an eBook potentially doubles the pool of people you can reach.
Key Success Strategies
Start with robust technology infrastructure. Acquire trusted streaming devices, good internet connections, and platforms that make it easy to stably combine the voices of all audiences. You must test everything before the day of the event. For Corporate Event Management, contact parallelblue.co.uk/corporate-event-management
Generate interesting content for both parties. Virtual opportunities give in-person attendees interactive polls, Q&A sessions, and breakout rooms to keep them engaged; the reverse can bond virtual participants via networking breaks and tactile experiences.
Managing the Balance
Moderate virtual chat – have moderators monitor online chats the same way as to moderate live events. Take care to deliver attendees onsite an equal level of respect and interactions as those you have in your virtual event.
Measuring Success
Review metrics for each segment of your audience independently, as well across the entirety. Track virtual engagement, in-person satisfaction and event ROI. This gives more clarity in the context of shaping up future hybrid strategies.
Pandemic response or not, hybrid events are the new normal for enterprise gatherings. Done right, they offer the combined advantages of both worlds — inclusive experiences that provide real business results at scale.
