Brochures are still a smart marketing tool, but knowing the type of information to include on it can make or break how your company is perceived. The exact fold and format you go for should align with both your content, design as well as business objectives.
Bi-Fold Brochures
Basic and classic, a bi-fold brochure is just one piece folded in half to form 4 panels. Ideal for simple presentations like product demos, menus or event invites. Information is laid out in a clean layout so it can be easily absorbed and followed along with.
Tri-Fold Brochures
The tri-fold is the most common format with six panels and three sections to create content. An example would be a step-by-step guide, service list or story line where each panel gives depth to another slice of your business. For advice on Brochure Printers Cheltenham, visit wheatleyprinters.co.uk/printing-services/marketing-materials/brochure-printers/cheltenham/
Z-Fold Brochures
Z-fold brochures open like an accordion with three faces on each side. For example, with designs that require reading through a sequence like timelines or maps and process explanations.
Gate Fold Brochures
When open, gate folds include two encompassing end boards that overlay a focus board. It can be used as a high power visual attention grabber or in case of an offer, it emphasises the headline.
Custom Folds and Formats
Be inventive – do not shy away! Incorporate die-cut shapes, mini brochures or large-format booklets to give your brand some pop!
Your audience is going to do only 2 things when they read your brochure – Love it or hate it – this means you will want all of them in the first camp; making sure that content really helps. Choosing a standard format for brochures ensures quality presentation and leads to trust.
