Are you looking for new and exciting ways to market your business? Wondering what the next trends in marketing will be so you can be one step ahead of the competition? Here are some of the upcoming trends experts are expecting to see and what’s hot in marketing right now:
- Artificial Intelligence
AI is tipped to change the way we live our lives in many ways, not just for marketing. AI tools are increasingly being used to analyse vast amounts of consumer behaviour data for one. With AI working tirelessly on analysis in the background, more time is freed up for aspects of business that require a more human touch. To gain a competitive edge, now really is the time to learn more about AI use. An example already in use is the chatbot that pops up on websites to assist customers and answer basic questions.
- Live Streaming
With everyone using social media these days, this has paved the way for greater access to live streaming applications. Is it now old hat to simply upload video or post photos? Now we can live stream events and marketing experts predict this trend to rise over the next few years. Studies have shown that customers are 80% more likely to watch a live stream event than read a blog. Definitely worth thinking about to increase your target audience.
- Content Marketing
The use of content marketing has been huge over recent years and it remains on an upward trajectory. Content marketing is still regarded as the single most effective commercial marketing strategy by business owners. Rather than coming up with new methods, continue to refine the already successful content marketing strategies in place. This should guarantee an increase in both customer loyalty and sales.
- Micro Influencers
We’ve all heard of brand ambassadors and social media influencers but what are micro influencers? Micro influencers are those who have a considerably smaller social media following, generally anywhere between 1000 to 10,000 followers. Brands are increasingly contacting these smaller influencers as they are easier for people to relate to. When influencers get too big and end up with celebrity status, they can lose their connection with some people and it’s these people who brands are seeking to reconnect with. For advice from a Brand Strategy Agency, go to a site like https://www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/
Consumers today are searching for a more unique, bespoke and personal experience. A whopping three quarters of consumers prefer it when a retailer provides a personalised experience. Personalisation tactics can be incredibly cheap and simple to do as well. Email personalisation increases conversion rates by 10% alone.
- Generation Z
The last few years of marketing trends have been focused on millennials but looking forward, the focus should now switch to Gen Z, the oldest of whom are now in their mid 20s. That’s not to ignore millennials or Gen X but that as Gen Z enters the workforce, their spending habits will evolve so keeping an eye on this generation is key to future success.