If you’ve got a business that you’re trying to grow, it’s vital to have a presence on social media. The right branded presence will build your visibility and reputation, allow you to build trust with your customers and then engage with a community to build long-term loyalty.
Here are some of the things to consider.
1. Social media is a low-cost investment
It is free to list your business or brand on social media, which means that you don’t even need to be a big enterprise to start advertising yourself. Find the platform/s that your target audience uses – often Facebook, Instagram and TikTok, although LinkedIn might also be relevant – and then begin to produce content that both promotes your brand and offers these customers real value.
2. Social media offers direct advertising
You can design your own HTML 5 ads to advertise your business on social media platforms, as well as on Google. However, if you use a professional designer such as https://thebannermen.com/banners/animated-ads/html5/, you’ll have a far better chance of achieving high-performing HTML 5 ads that convert visitors to your landing pages.
3. Social media offers access to influencers
Influencer marketing is a huge channel for many businesses, and once you have a presence on social media you can work with an influencer who has a crossover audience that fits with your brand. This might be through a paid post or sponsorship arrangement. Influencer marketing can be extremely powerful, especially in B2C markets. An agency can help you to broker the relationship.
So if your business isn’t yet making the most of social media to build its brand and win new customers, make 2024 the year you take the step into social media marketing. Find out just how valuable this channel can be.
