There is no doubt that the better that you get to know your customers, the more likely it is going to be that you will be able to create the type of products and services that truly resonate with them. Ensuring that you get customer responses is an ongoing task in which a number of different elements are in play. So, let’s examine a few of the major methods you have in front of you when it comes to increasing the number of customer responses you are getting.
Use a Direct Approach
The most common way that you tend to get customer responses and encourage them to take action is to rely on the direct channels such as email marketing or SMS marketing services such as Tatango. Ultimately, these marketing approaches are known to have a high response level, which certainly means that it will be worth seeing how you do by using them as an initial starting point. You need to make sure that you are creating appealing subject lines and being as direct as you can in a short number of words.
Post a Link to a Social Media Survey
Next up on the list, you will always have the option of posting a link to a social media survey. If you have taken the time to ensure that you have cultivated a strong base of highly responsive customers, it is going to be more than likely that you will be able to get some good info from this approach. Again, if you have any special incentives for why you want people to respond or what you may offer them in return for their answers, it is going to be more than worth putting these at the very forefront of what you are doing.
Ensure Responses are Easy to Give
When customers have taken the opportunity to give their responses, you certainly do not want to get into a situation where you are throwing up any more obstacles than you need to in front of them. Therefore, you should ensure that you are asking some short and snappy questions and that whatever platform you have chosen is highly easy to navigate. While it is good to sometimes get longer answers from customers, you need to remember that sometimes people are happier to go for those ranked one to ten simply.
Think About a Reward
The little incentive you use to draw in customers can make all the difference. It could be that you offer them a discount code or perhaps enter them into the draw of a competition. Ultimately, this can be a highly worthwhile action that gets you those all-important responses you are looking for.
These are some of the best examples of how to encourage customers to become more responsive to your marketing efforts and engage with your brand. These will all take some time, trial and error, so don’t attempt to do everything at once. You want to implement one strategy at a time, then measure its results over a couple of months to see how effective it is, before trying something else. This way you’ll learn what the best methods for your business are.