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How to create a podcast

How to create a podcast: 8 tips to create quality audio content!

Currently, there are various content formats available to users. From there you can choose to consume according to your need and preferences. Therefore, many entrepreneurs and businesses have invested in more than one option to expand the reach of their marketing strategies. In this post, we will discuss how to create a podcast more easily and more attractively with some simple steps to extend your business growth.

The podcast is one of the existing content formats that has increasingly attracted the interest of the public, mainly people who spend a lot of time in traffic or use headphones frequently. This happens because it is a simple way to be informed or learn more about an issue, without having to stop doing some activity that he is doing right now such as driving, for example.

If you already have an online business or if you are going to venture into one then remember that the podcast is a practical and fast format to create content for extending your business growth.

Still do not know how to make yours?

Today we are going to show you how to create a quality and attractive podcast for your audience. Follow our advice!

What is a podcast?

How to create a podcast

Before explaining how to create a podcast, it is important to know exactly what this type of content is.

Podcasts are audio files transmitted over the Internet, which basically work like a digital radio.

Unlike other content formats, which use texts, images and videos, podcasts are made only to be heard, which transforms them into a great option for those who want to consume content while doing another activity.

Many times, this format is used to broadcast lectures, debates and programs. But it is also possible to create a podcast to talk about the issues that dominate and that can be attractive and teach something to your audience.

If we think about the number of people who complain about having little free time, imagine the success of a content that can be heard while the user washes the dishes, faces the traffic to go to work, has lunch, and waits for a medical consultation or exercise

How to create a podcast?

Now that you know what a podcast is, you should have noticed how it can be useful for your users.

Creating a podcast will not be complicated, especially if you know the step by step process of making it.  Doing it perfectly means your content is complete and professional.

Do not miss the 8 practical steps that we prepare especially for you:

1. Choose a theme for your podcast

The first step should be the choice of the topic that you will address in the podcast.

As much as you have knowledge of several subjects and you want to share everything you know, it is interesting to focus on a certain topic in order to break it down and deliver a content that really adds value to the public.

Choosing many topics to tackle in a single podcast can leave you confused and exhausting for listeners. In this case, it is better to create more than one file and separate them by category.

2. Define the podcast participants

If you want to know how to create a podcast which is more dynamic and interesting, you can invite other people to participate.

If you sell natural products and you think that sharing content about sustainability will attract the attention of your audience, you can invite consultants, researchers or any other person who has authority in the matter to share their knowledge with the listeners.

In that case, you can create podcasts in the format of interview, debate or simply didactic, so that the guest gives a class on the selected topic.

3. Plan the content that will be addressed

Before starting to record, we recommend that you create a simple script of what you are going to tackle.

If out of nervousness, emotion or simple forgetfulness, you “hit that target” when talking, this may compromise the quality of your content.

Your script can contain only the main topics and some notes with statistical data difficult to memorize and information that cannot be forgotten, such as the names of books, authors or institutions that are mentioned.

4. Prepare yourself vocally

We remind you that the podcast is a digital audio file and users must clearly understand what is being said.

You or your guest must have good diction and master the tone of voice so that it is neither too high nor too low.

To guarantee the quality of the material, you can even do some voice exercises before recording. On the Internet, there are several examples and tips available.

Another good technique on how to create a podcast is to train before recording. With the script of your podcast in your hands, train everything you want to say so that, when recording, you can speak fluently, peacefully and safely.

You can even record a previous audio to listen and correct what you think is necessary.

5. Order the equipment to record

This tip is for them who want to know how to create a podcast for business purpose. Creating a decent podcast requires few instruments and therefore a little financial investment.

One of the only necessary tools is a good microphone so that the audio is captured properly and transmit your message with quality for the listeners.

In the market, you find several options, each with different characteristics and values. It is possible to use USB microphones, flap or even your smartphone.

In addition to worrying about the chosen microphone, it is important to pay attention to some details of the recording location.

The environment must be silent, without external noise or other interference. Avoid open places, which have a lot of noise, because depending on the intensity of the noise, it will not be possible to edit without damaging your material.

You can record your podcast at home. Just be sure to tell your family members and choose a room that is as far as possible from the street.

Before recording, arrange everything you need so that it is not necessary to take a lot of pauses during recording. Thus, you guarantee the sequence of your podcast and you reduce the work with later editions.

6. Edit your podcast

After recording the podcast, it is necessary to edit it, so that it reaches the audience with the most professional aspect possible.

As much as the chosen environment is silent, it is common for some unwanted sounds to appear in the recording or unevenness of the audio. At this stage, these details should be corrected so that all the material is understandable.

It is not indicated that the user has to increase or decrease the sound to be able to hear different people. That is why it is so important to be attentive to the height of the voices and to balance them.

Take advantage of the edition to cut unnecessary parts, such as long breaks and moments when the speaker got confused or made some mistake in some information, for example.

The podcast must be objective so that the public cannot find the tedious content and finish listening to it.

In the edition, you can also include a soundtrack, bullets or commas.

Remember that knowing how to create a podcast that attracts the most is more important to reach your goal. Choose music that is related to the subject, to create a context for the listener, and be careful with the sound effects! They serve to leave the podcast more fluid and less tiring, but in an exaggerated way, they can have the opposite effect.

How to create a podcast

7. Publish your podcast

After editing, your podcast is ready to be published. For this, just choose the ideal platform!

There are specific platforms to host audios, many of them free for both the professional and the listeners.

In addition to offering the necessary tools to publish and share your podcasts, it has a statistical analysis service. This functionality helps you understand the main characteristics of your audience and how they interact with published files.

To use the platform, you must create an account with an active email address, fill in your profile, configure the content with information such as category and language and send your feed. All this for free.

8. Disseminate your podcast

How to create a podcast that reached the desired audience? The answer is there are several channels that can be used for the dissemination of your podcasts. You must consider the most accessed by your audience so that your files reach the desired audience.

It is possible to use social networks, your blog or YouTube channel so that more people have access to your audio content.

Place attractive messages that show the advantages that users will have when they hear your podcast. Disclosing snippets of content can also leave the listener curious to listen to the podcast until the end.

Regardless of the way you choose to disclose your podcasts, it is important to start producing them so that you realize if your audience is really attracted to that type of material. Thus, you manage to make people know your business and understand your area of ​​action better.

In addition to podcasts, there are several other ways to create interesting content to get your audience’s attention and one of them is creating rich materials.

About Jhonny

My name is Jabedur Rafique Jhonny a natural born Blogger. But you know what? I never discovered my hidden characteristic and I tried to do a lot of thing in my life which put me in wrong track all the time. First, with the intentions of having a well-paid job, I have completed MBA in finance from IIUC. But who care I never wanted to put myself in someone’s commands and I left that wish on the side right after. Well, that was an end of being a job holder.

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