I constantly meet professionals who carry out their professional practice using effective marketing strategies in the style of selling products. I have also some strategies to share and it is not the same to sell shoes, sports shirts or even subscriptions to magazines, to offer your professional services and your knowledge.
Now what do you do if you are using the wrong strategies (or do not even know it) but are you a professional who wants to harness all the power of the internet to grow your business and reach out to more and better customers around the world? Here I am going to teach you:
My 3 effective marketing strategies ideal for professional businesses:
Marketing Strategy # 1 – Create Community
There is nothing worse than solitude in internet business. There is a feeling that you are doing everything, working hard, and on the other side there is nobody. That is very common on the internet, as I was saying, because at the beginning it is very difficult to know if there is someone on the other side listening, reading, being interested in what you do.
It is a group of people (who, if you do it well, will be on the rise) who are interested in what you do, follow you frequently, learn from you, give you feedback and get to know you more and more) with each interaction.
To do this, your solution is to develop some effective marketing strategies (and in fact the first strategy you should implement even BEFORE you want to sell any of your fantastic services) is to create a community. Do not think this is a group of “potential customers”. It may be, maybe not yet. Other features are required for people in your community to be your potential customers. Now, what I assure you is that if you do it right, 95% of your potential clients will emerge from your community.
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Marketing Strategy # 2 – Content Marketing
Have you heard of this? To implement a content marketing strategy, you must first have created a community (effective marketing strategy # 1). If not, with whom will you share your knowledge?
Content marketing is about sharing in small doses (without confusing, without overwhelming) your knowledge, your experience and your talent. It has many advantages, among which I will emphasize 2 in particular that I consider the most important. The first one, helps you to consolidate your community: more people interested in what you do because they receive this small dose of what you offer, that at the same time they are forming, training and educating through time (and contact with you) Will allow you to learn more and apply what you teach in your own reality (your business, your partner, your life, your career, whatever your area of expertise). These are your effective marketing strategies for surviving in the future.
The second fundamental advantage is exactly complementary, and it has to do with you. The people in your community who receive these small doses in turn get to know you more, you like them (because if they will not stop reading you, I assure you), they start to follow you more frequently, to follow your advice and with time begin to trust In you , in what you teach and what you offer.
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Marketing Strategy # 3 – Social Networks in the Right Dose
This strategy is interesting but it is a double-edged sword. Well you can handle it correctly, or you can not only handle it badly, but it consumes you a lot of time, energy and without results.
It’s that I do not say that you do not have to be, the important thing is to know what you are and what you are going to achieve. What objective are you pursuing on social networks? More customers? Here is an important revelation: getting a new client is not a magic and automatic recipe, you need some effective marketing strategies. It also requires time, knowledge of both parties and indeed social networks can help you a lot but it will not be enough. So better use social networks for what really work and very well: know, connect, talk, learn and share.
I like being on certain social networks (because it’s not that I’m everywhere indiscriminately) to connect with my community. I like to share articles, comment on articles that have written others, share my favorite motivational phrases and … yes, yes, do some promotion and tell my community that they can work with me or buy some of my programs. But I do not focus on this, but on connecting and talking.
It is one of the simplest ways to know what happens to your ideal client, what you need, what things you like and what not. And best of all, you do not have to pay for it.
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Make a good decision:
Now it’s up to you, do you have these effective marketing strategies implemented in your professional practice? What have you learned from what I have shared with you today that you are not applying?